Google Search Console is one of the tools that should be used by any person seriously interested in maintaining his or her presence on the Internet. As of late, Google made some changes to GSC that are intended to help deliver even more data-informed value while making the tool more user-friendly. These updates concern site speed, indexing, and mobile-first index changes, which are among the modern SEO concerns.

As usual, in this blog, we’ll discuss new features that Google has added or improved to help users get better search results and webmasters maintain compliant content.

1. Changes in Google Search Console:

A. New Search Analytics Features

Google has recently enriched Search Analytics Data to provide more detailed information about page results. Users can now rapidly identify the accurate statistics of click-through rates, impressions, and page rankings in order to identify which keywords are bringing traffic and which needs additional work. They assist in future keyword research for better page placement as part of the search engine optimization strategy.

B. Improved mobile usage reports

Further, with adopting the mobile first indexing, there is now a comprehensive report on mobile usability in GSC. These include:

• Some of the general analytics to be gained include mobile-specific errors such as touchpoint problems.
• Better techniques will be recommended later on to improve mobile site performance.

2. Indexing and Crawling Updates

A. Improved Indexing Reports

The new update provides more specific information regarding the problems concerning indexing. This feature allows users to:

• I can recognize the non-indexed page(s) with certain given reasons.
• It is recommended that some pages be recrawled after they have been corrected so that they are indexed correctly.

B. Crawl Budget Management

GSC has provided improved means to navigate for best crawls and budgets so that Googlebot spends more time on quality contents. This can be very significant for huge sites, as effective crawling enhances the whole position on the SE performance.

3. Latest Features in Google Search Console

Enhanced crawling and indexing insights

The crawling problems are clearly specified in the new GSC reports. Webmasters have the option of seeing particular errors ranging from server issues to wrong settings on the robots.txt file that would prevent Googlebot from crawling their sites. This update makes it easier to troubleshoot crawling issues, as noted in the following update.

Video and Image Content Performance Reports

As video and image content becomes increasingly important, GSC now incorporates specific performance insights related to these media types. Users can now see how visual content contributes to traffic, clicks, and impressions. This is in line with the growing trend toward multimedia SEO.

Improvements in Mobile-First Reporting

Considering Google's mobile-first indexing policy, GSC now upgrades on the reports of mobile usability. These upgrades give practical suggestions for improving a mobile site's performance, such as faster loading, optimized layouts, and so much more.

4. How to Leverage These Updates

Optimize for Video SEO

Video content is growing to be a major player in search results. Take advantage of the new video performance insights to make changes to your multimedia plan. Engage in devising the best keyword description, thumbnail images, and content in the production of your video.

Achieve technical problems efficiently.

The new crawling insights improve upon the ability to find technical challenges, and they are outlined below. These reports should be checked from time to time to facilitate a smooth experience for the users and improve display on search engine results.

Enhance Mobile Usability

As has been pointed out previously, the majority of users are accessing the web using mobile devices, and the newly enhanced mobile-first reports should help you with this. Maintain mobile-friendly web design and make the site speed for mobile users as fast as possible (source).

5. Why updating your GSC strategy every six months matters

Google boasts of updating their services frequently as a sign that they want to give their clients the best experience possible. This way, your site is in competition with the ever-changing face of the social sites. Platforms like GSC also offer the best platform that can be used to identify areas of weakness when it comes to site health in terms of technical, content, and even performance (source).

6. Internal linking possibilities

Video Enhancements for Performance

Read more about managing multimedia in our article about using video content optimization.

Technical SEO Solutions

Use the technical SEO guidelines below to learn how to fix indexing errors and keep your website up to date.

The Mobile Optimization Basics

Read more about mobile indexing in our article on mobile-first indexing and possible approaches to mobile-friendly design.

Conclusion

Despite the fact that it is not completely new, Google Search Console is evolving to focus on the value-users-OH-mid & MID-multimedia content-End of Mobile-First rely on. Using all these features on a regular basis not only increases the website's exposure but also contributes to the overall established website’s health. Be informed with these developments, as it will help you to utilize your site efficiently. 

Pro Tip: Save this page in your favorites as I will be updating it with more information on Google Search Console and SEO tips.

Tell us your opinions in the comments section below, or feel free to contact us for further work on the optimization.